Arts & Culture

Photography + Promotion

Tina, our Marketing Coordinator, delves into how much fun it is to tag a long with a professional photographer on a photo shoot, and explores how marketing something really can be genuine, as long as you are.

Tina Witherspoon

January 6, 2015

As the Marketing Coordinator for Board & Vellum (and the only non-architect in the office), I consider every project to have a final phase that includes professional photography and promotion. The best representation of our firm's work is through photographs that clearly articulate the design and the final product. After all, a picture is worth a thousand words.

As a fashion designer, I've had lots of experience styling models, but styling a house for its closeup is a whole different angle. Sometimes it's a matter of removing clutter, arranging furniture, or simply bringing in fresh flowers. Generally, less is more.

You can really learn a lot from shadowing a photographer. I had the opportunity to assist with the recent photo shoot for our Urban Farmhouse project and got to witness John Wilbanks in action. John is our go-to guy for project photography. He works efficiently and effectively and produces incredibly compelling images.

Once the photographs are ready I can't wait to share them through all our promotion channels: the portfolio on our website, our Houzz.com profile, internal marketing sheets and project boards, and, of course, through social media platforms. Basically, it's my job to brag about our work. Marketing can often come across as phony at best, pushy at worst. But when you use genuine enthusiasm to promote something you believe in, is it still considered marketing?