Episode 034
Greenwashing
with Ryan Adanalian
June 4, 2019
34:06
In the post “Inconvenient Truth” world, many of us try our best to be conscious of the impact we have on the environment, and designers, even more so. There are companies everywhere boasting how “green” their products and services are, and once you take a deeper look, it’s not as simple as it seems. Is buying a product that claims to be “green” helping the environment? Are designers that choose recycled products doing enough? Or, have we all succumbed to “greenwashing,” the act of marketing things as environmentally sensitive, when they’re anything but?
In the post "Inconvenient Truth" world, many of us try our best to be conscious of the impact we have on the environment, and designers, even more so. There are companies everywhere boasting how "green" their products and services are, and once you take a deeper look, it's not as simple as it seems. Is buying a product that claims to be "green" helping the environment? Are designers that choose recycled products doing enough? Or, have we all succumbed to "greenwashing," the act of marketing things as environmentally sensitive, when they're anything but?
