Values Driven Design

Design can make a statement. Sometimes it’s a statement that’s open to interpretation, something that reminds us of a feeling, or inspires us. Other times, the statement is clear and intentional, and the designer’s intent is transparent. In an age where we can connect directly with our audience, what does it mean when we want our message heard? How can we communicate our values to the world, while activating grassroots movements? When we wish to design according to our values, how can we be sure that our efforts aren’t invisible?