Multifamily Remodel & Repositioning

Repositioning multifamily buildings is an art. For the investment renovation to pay off, every move must positively impact your position in the market and attract your target resident.

Making the numbers pencil is essential and adherence to the budget is paramount. Design choices must reflect the vision for the refreshed property, speaking to its residents. Personality is key.

Whether we are working with investors repositioning a property, or a condo board refreshing their building, we relish the challenge of breathing new life into older multifamily developments.

Investing in the future of an older — even historic — property comes with plenty of unknowns. We are skilled at navigating these challenges, including complex permitting issues, or the need to consult outside collaborators, like engineers or ADA specialists.

When we do encounter the unexpected, the combination of our experience with our interdisciplinary studio is an incredible asset for your project. We approach design as an integrated team of in-house architects, interior designers, and landscape architects: it’s our not-so-secret recipe for creating amenities attractive to prospects and actively used and loved by current residents.

Design at its best is a collaborative, iterative process; we often hit on great ideas along the way that could be missed by a siloed team. So, even if your project is primarily interior design focused, when we discover an opportunity where an architectural or site design intervention could really elevate a project, we have a colleague at the next desk who can jump in with answers.

Writing the next best chapter for a refreshed multifamily building or community means not only understanding the current market paired with your target resident profiles, but knowing how to craft the storyline to attract them.

Our holistic visioning process looks at the what, then dives deep into the who and the why. Understanding each neighborhood and its current and future residents means we’re able to develop a project that is exciting, contextual, and desirable. We research current trends and tactics to meet your brand objectives so the design will project the right vibe and messaging.

Beyond the finishes and fixtures, we provide model unit staging: fully outfitting a model unit with all the accessories, nuance, and articles of life that will speak to your potential residents. It’s one thing to create a vision for a property; it’s another entirely to create a space where residents can’t help but envision themselves already living there, like they’re already home.

As a multidisciplinary firm, our projects benefit from the individual perspectives and feedback of our diverse team, yielding purposeful, beautiful, and functional designs.

We tailor our services, working with you to identify priorities so we can go beyond the basics to find dynamic solutions that feel true to you and your target residents, and meet your budget. We love the challenge of turning residential communities that are old and a little dated into refreshed, unique, and attractive spaces residents love.

Our experienced, holistic approach permeates every element of your project — from individual units to shared amenity spaces, indoors and out — and are deeply focused on how they all work together, ensuring your property’s distinct identity in a crowded market.